Experience and Accomplishments
Led the redevelopment of mission statements, conducted SWOT analysis, and developed both short-term and long-term communication plans.
Developed a comprehensive communication strategy with an accompanying project plan to ensure effective execution.
Revamped branding and promotional materials, including event designs, to align with organizational goals.
Improved and updated website content and blogs to enhance online engagement and user experience.
Launched an E-commerce platform for event ticket sales and product purchases, boosting revenue streams.
Initiated and hosted webinars for outreach and educational purposes, expanding the organization’s reach.
Managed and coordinated events, including logistics, sponsorship, volunteers and marketing, ensuring successful execution.
Coordinated and marketed conferences, fundraising events, and educational programs, driving participation and awareness.
Increased social media engagement across multiple platforms, enhancing the organization’s digital presence.
Consistently achieved 10%-20% annual revenue growth in fundraising through targeted strategies.
Expanded sponsor participation and funding, securing financial support.
Achieved a 30% increase in monthly employee payroll donation program subscriptions by fostering community ownership and responsibility.
Produced various marketing materials, including e-newsletters, banners, brochures, and annual reports to support outreach efforts.
Managed and created content across social media channels, including Facebook, Twitter, Instagram, and YouTube, ensuring consistent and impactful messaging.
Managed large-scale events with 500+ attendees, overseeing all aspects from logistics to marketing and sponsorship.
Skilled in media communications, including story pitching and press releases to amplify organizational narratives.
Wrote and edited high-quality content for websites, newsletters, speeches, articles, annual reports, proposals, and other communications materials to effectively convey key messages.
Diversified Communications, Pickering, ON
Digital Marketing Specialist
Gilda’s Club Greater Toronto, Toronto, ON
Communications Specialist
Angel Foundation for Learning, Toronto, ON
Communication & Marketing Manager
The Presbyterian Church in Canada, (National
Offices) North York, ON
Communications Coordinator
Canadian Tire Corporation, (Head Offices) Toronto, ON
Employee Communication Coordinator
Windjammer Barefoot Cruises, Caribbean
Purser
Work Experience
Education
Corporate Communications – Centennial College
Direct Mail – Ryerson University Continuing Communication
Getting Started in Planned Giving – Charity Village Campus
Inbound Certified – Hubspot
Introduction to Fundraising – Centennial College
Message Mapping, Corporate Video, Writing –Regan Communications
Word Press Essential Training – Lynda.com
HTML & CSS – Codecademy
Indigenous Canada – University of Alberta
Building Racial Equity – Race Forward: The Center for Racial Justice Innovation Webinars – Numerous webinars on marketing, writing, fundraising, public relations